Website Page Rank 101

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The term Page Rank is well known amongst savvy website owners. Page Rank, PageRank, or PR all refer to the same thing and are usually associated with the Google search engine. Google is not the only search engine that utilizes Page Rank algorithms. However, the term ‘PageRank’ is a Google trademark.

So what’s PR exactly? Simply put, PageRank is an estimation of the relative importance of a certain web page. This estimate is derived from complex measurement algorithms that analyze links found on websites and then assign a numerical weight to each web page giving it a measured importance within the context of the rest of the all the WWW web sites.

To put this differently, a PageRank is similar to a popularity contest or a ballot result. This ballot is amongst every page on the internet and every hyperlink to your page counts as one vote of support in this ballot. More inbound links to a web page indicate more support for that page online, and in this case support indicates popularity.

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